Books / brochures

If you are interested in ordering one of these books,
please send an email to info@scaninternational.com.

2005 SCAN International / The SCAN Book
Its the directory of European marketing communications agencies. The Book contains over 400 pages including detailed entries from 78 agency groups across the spectrum of advertising, marketing services, media, independents, interactive and brand/design.

2005 Joanne Davis / Optimizing Client/Agency Relations
It includes The Association of National Advertisers' first comprehensive benchmarking study on client/agency relations based on a quantitative survey with both advertisers and agencies.

2005 Joanne Davis / A Marketer's Guide To Best Practices and Processes for
Finding A New Agency
The book includes checklists, timetables, and sample questionnaires for search stakeholders to utilize.

2003 Joanne Davis / Build a Better Financial Relationship with Your Agencies
It addresses the subject of financial accountability for those involved. This publication takes you through all the stages in managing money while maintaining the Advertiser/Agency relationship.