Agency contracts and compensation

We believe that business arrangements with agencies should be fair and motivating. Often failure to properly define the work and the probable cost leads to disappointment for both parties. Once the scope of work and the "rules of engagement" are defined, translating that into a contract that suits all markets involved is still not an easy task.

Differences in cost of talent, rates and local business practice may call for different versions. Within our international team we have been involved in the development and review of hundreds of contracts for relationships in a large variety of markets. We are familiar with all compensation practices, and we know what works when. Performance Based Compensation, gaining grounds in a number of markets, being one of the areas of expertise that can help further develop accountability.

Our advice is to address contract and compensation issues early on in the process when linked to the appointment of a new agency. When you are looking for an independent assessment of arrangements with present partners, the sooner the better. Lingering financial worries can harm the creative climate necessary to get the best from your agency partners.