Agency rationalization

Quite a few large companies are not aware of the number of agencies they have working for them internationally. Understandable, since not everything can- or should- be controlled from the center. More often than not, however, that number of agencies can be reduced. By looking closely at your structures, strategy, service needs and mapping out all marketing services companies presently employed. We will answer the question whether they all add value or too many of them merely costs. When you are working with an international roster that has been put in place more than 5 years ago, we are confident that we can help you do better (as our client references will tell you).

When considering rationalization, it is essential that regional and local management are involved in the effort in order to ensure buy in. Again, matching central objectives with local effectiveness is key.